The Iliad of Homer and Greek Heroes Essay -- essays research papers

The Iliad is an epic tale of war and hero’s within the Greek way of life. A predominant and consistent theme of honor and glory reside throughout the poem. The motivation for any Homeric Greek is glory, or â€Å"Kleos†, that is to be honored and respected among their people. Emphasis is put on living by the heroic code. Honor is essential to the Greeks and life would not be worth living without it. When a warrior or hero is advised to avoid risking their life in battle it almost drives them even further towards the deed. It is better to be killed in action rather than to live and be thought a coward. By our rational standards one would certainly not be thought a coward if they didn’t rush into battle to almost certain death, the Greeks however, live by a different set of rules, a different set of standards and a different set of goals. The objective of attaining Kleos was the centerpiece of life. Kleos could only be attained beating your opponent, it could not be won if it’s offered voluntarily or as a dowry . On the flip side of the pursuit of glory and respect, is the avoidance of shame and humility for not taking part in war or not risking your life. To be shamed in life is far, far worse than to be killed in battle. A Homeric warrior would be greatly shamed if he were to turn his back on a battle or confrontation even if he is certain that if he fights, he will die. To you and I, this seems ridiculous and outright offensive to common sense and logic but such thoughts didn’t exist in those days, it was all about glory, it was all about respect. If you ran from battle you might as well keep running because you will be looked upon as a failure, as a scab, as an embarrassment to the native land and your family. You could be disowned, you could be exiled, or you can even be killed. It’s unfortunate in fact that such high standards were placed of the hero’s in this poem. Many great men perished during the Trojan war because it was not in their wishes to conceive defeat and fall back, they had to fight to the death, it was the only way. The hero often finds himself in â€Å"kill or be killed† situations where they are fighting their opponents will and desire for glory and their loathing and unacceptability of shame. When a battle took place, it was one on one. One hero vs. another, one man and his resume of victorie... ...willingly sacrifice the chance to live a long life for the opportunity to attain Kleos and their desperate desire to avoid Shame. Burial rights are taken especially seriously in Ancient Greek times, and Hektors family would feel particular shame if he was not to be taken back to his homeland and cremated properly. They went to great length and expense to retrieve his body after Achilleus allowed it. Shame and Kleos ran their lives, and the lives of those around them. These heroes pledged to a life long ambition to bring honor to themselves and avoid any smearing of their good name. The moral values were based on this acceptance and the society adapted. There was nothing more important than these two aspects of life; it was all that was important, and all that was on the agenda. This is how the Ancient Greeks and Trojans fought this war; by the very fabric of their lives they would do what they deemed necessary to satisfy their need for glory. And thus, a select few, till this day have their name sketched in history books as great warriors, and great men. That is precisely what they hoped for, and precisely what they got. To the victor, go the spoils.

Ribena Marketing Essay

Ribena Table of Contents 1. Introduction 2. Product 3. Promotion 4. Price 5. Place 6. Bibliography Introduction Ribena was first made in 1936 when HW Carter, a Bristol based food and drink manufacturer, started making pure fruit syrups to use in making milkshakes. This was when it was discovered that the blackcurrant syrup contained very high levels of vitamin C. People saw how valuable it would be as a nutritional drink and it went on sale in hospitals and nursing homes. The name Ribena was not used during this period but after the War, Ribena went on sale all across the UK and Ireland.The word Ribena was based on the Latin name for blackcurrant â€Å"Ribes Negrum†. The name is very important to the product, it needs to be easy to remember, easy to spell and easy to say especially if the target audience is children. Ribena also has the added advantage that the name has an international ring to it. Ribena has established a strong brand name over the years and it has maintained its position in the market. In recent years Ribena have introduced new flavours to the market such as Strawberry, Raspberry, Apple, Orange, Raspberry and Pomegranate. Product A product is defined as anything that can be offered to satisfy a need or want.To help its product sell in greater quantities, a business must give consideration to the packaging and brand name it uses. Ribena is available in lots of different flavours these include Blackcurrant, Strawberry, Orange, Raspberry, Raspberry and Pomegranate. The blackcurrant flavour is available in original and really light (low calorie). Ribena’s target market is every child and every parent. Ribena is a brand that children love and that mothers prefer to buy for their family because it is rich in Vitamin C and has a unique blackcurrant taste. Mothers are satisfied that they are giving their children a nutritional drink; full of vitamin C.Mothers will be more likely to give their children Ribena to bring to school with them as a drink for their lunch rather than a bottle of coke because of the nutritional value in Ribena. Ribena’s iconic slogan uses their nutritional value to attract customers â€Å"The blackcurrants in Ribena contain four times the Vitamin C of oranges†. Another key aspect of the product is the packaging. The packaging needs to attractive and bright in colour in order to attract the child’s attention. It must attract the consumers’ attention enough to make them want to buy Ribena ahead of all the other brands like Robinson’s, Mi Wadi, Kia Ora†¦Ribena is packaged in glass bottles, plastic bottles and cartons. The glass bottles only come in 600ml, 1 litre and 2 litres. The plastic bottles range in size from 330ml, 500ml, 1litre and 2 litres. The single carton comes in 288ml. The cartons also come in a multi pack; 4 cartons of 200ml and 10 cartons of 200ml. In 2000 Ribena launched â€Å"Ribena Pouch Pack†. It was developed for older childre n who want the great taste of Ribena but in a more grown up and trendy pack. The Ribena Pouch is still very strongly linked to Ribena’s key messages which are that Ribena is full of vitamin C, very nutritional and it has a unique blackcurrant taste.The target market for the Ribena pouch is the children themselves especially older children who are buying their own drinks. It is very up to date with an emphasis on a key point about Ribena that it is purple. The packaging for the Ribena pouch pack is portable, light to carry and re-sealable so can be used again. The colour distinguishes it from its competitors like Robinson’s, Mi Wadi and Kia Ora. Since its launch in March 2000, sales have been very good, with more and more consumers buying into this new trendy packaging. PromotionPromotion involves communicating with customers to let them know about the product and to persuade them to buy it. The four main ways to promote a product are advertising, sales promotions, publ ic relations and personal selling. Ribena put a lot of money into their advertising campaign each year. One of the main reasons Ribena has been so successful throughout the years is due to their strong advertising campaign especially their television adverts. The advertisements change with the years but Ribena’s main message remains the same. Ribena’s core values are based around its vitamin C goodness and its unique blackcurrant taste.The TV advertisements feature the Ribenaberry cartoon characters. They have evolved with the brand over the years. The Ribenaberry cartoon characters are very popular and are an excellent advertising tool. The target market for Ribena is children and most children watch cartoons so they would be able to relate to the ads compared to the Capri sun ad which isn’t as child friendly as the Ribena one. The cartoon characters covey the essence of the drink and the fact that it is made from blackcurrants. They also add an element of fun to the ads which appeals to children. This encourages hildren to buy it and obviously mothers would be more inclined to buy Ribena for their children compared to fizzy drinks because of the nutritional value. Ribena also use a lot of purple in their adverts. Ribena emphasises that it is a very nutritional drink suitable for children and they incorporate this into their advertising, sales promotions, public relations and personal selling. Ribena also use their website to promote competitions, discounts, new products that they are launching etc†¦ In May 2009 Ribena launched a range of sales promotions initiatives as part of their summer campaign. t was basically a loyalty scheme that allowed consumers to collect on-pack tokens and redeem them for prizes that included kites, juggling balls, cricket sets and skittles. In Ribena’s 2009 summer campaign they also gave away 1 million free inflatable â€Å"office assistants† as part of their summer on-pack promotion in ord er to win one of office assistants consumers had to purchase a bottle or carton of Ribena’s and text in an on-pack code. Consumers could also choose between a male or female inflatable. The promotion took place from May 1st and ran for 12 weeks. It was part of a ? 6 million campaign for the brand.In May 2011 Ribena launched their summer advertising and promotion campaign. Their aim was to target more than a million consumers in order to promote the brand and increase sales. The campaign centred around a mobile â€Å"Berry Wagon†. It toured around the UK stopping in in picnic areas giving out free samples. The Ribena tour targeted young adults to mums and families. Ribena also gave away 300 free passes to family friendly festivals around the UK. The promotion also drove consumers to the Ribena website, further promoting engagement with the brand. Inflatable office assistant Ribenaberry cartoon character The Ribena â€Å"Berry Wagon†Price The price is the amount o f money the business charges consumers for its product. It is important that the business charges the right price for its product. If it is too high, consumers will not buy it. If it is too low, the business might make a loss and consumers might think it is inferior. The price of Ribena is quite reasonable considering the nutritional value. . It appeals to parents who believe that the higher price is worth paying because they believe Ribena is better for their children than fizzy drinks such as Coca-Cola, Club Orange. In this way, Ribena makes higher profits from the higher price.The Ribena prices range from â‚ ¬1. 23 to â‚ ¬3. 94. Here is a list of the prices in Euro â‚ ¬: Ribena ready to drink carton 288mlâ‚ ¬1. 45 Ribena ready to drink 500mlâ‚ ¬1. 59 Ribena Pouch Pack 288mlâ‚ ¬1. 45 Ribena Blackcurrant 1litreâ‚ ¬2. 89 Ribena Blackcurrant 2 litreâ‚ ¬3. 94 Ribena Strawberry 1litreâ‚ ¬2. 89 Ribena Ready to drink blackcurrant 10 X 200mlâ‚ ¬3. 49 Ribena R eady to drink strawberry 10 X 200ml â‚ ¬3. 49 Ribena Ready to drink blackcurrant 4 X 200mlâ‚ ¬1. 23 Ribena Ready to drink strawberry 4 X 200mlâ‚ ¬1. 23 The Ribena prices range from 99p to ? 2. 95 Here is a list of the prices in Pounds ? : Ribena ready to drink carton 288ml 99pRibena ready to drink 500ml 99p Ribena Pouch Pack 288ml 99p Ribena Blackcurrant 1litre? 2. 65 Ribena Blackcurrant 2 litre? 2. 95 Ribena Strawberry 1litre? 1. 89 Ribena Ready to drink blackcurrant 10 X 200ml? 2. 59 Ribena Ready to drink strawberry 10 X 200ml ? 2. 59 Ribena Ready to drink blackcurrant 4 X 200ml? 1. 40 Ribena Ready to drink strawberry 4 X 200ml? 1. 40 Place Place involves the business getting its product to consumers by using an appropriate channel of distribution. The product has to be available where and when people need and want it. In order to manufacture Ribena the fruits need to be harvested.Harvest starts in July and it lasts for about eight weeks. Weather conditions are very impor tant to ensuring a good crop. They need a frost –free spring, steady rain in May and June and a sunny harvesting season in July and august. The Scottish Crop Research Institute has been trying to develop new blackcurrant varieties that cope with difficult weather patterns for the past 15 years. They completed a three year trial of two new varieties which were harvested for the first time in 2007 and have been specially bred to withstand the effects of climate change. Blackcurrant harvesters do not cut the berries off the bush.The berries on blackcurrant bushes ripen all at the same time, which makes picking them easier. Speed is very important, blackcurrants are not long lasting and therefore most of them are pressed into juice within 24 hours which are made into concentrate. They are then taken to the Ribena plant at Coleford, Gloucestershire in the UK, where it is held in tanks beneath the factory and is bottled as needed throughout the year. Ribena is well distributed thro ughout England, Ireland, New Zealand and Australia. It is sold in supermarkets, newsagents and garage forecourts around the country.It is available everywhere children might look for it. If they are shopping with their parents in the supermarket, it is there. If their parents pull in to get petrol, Ribena is there also. Bibliography http://www. ribena. co. uk/summer-soundtrack/ http://www. facebook. com/#! /RibenaUK http://www. youtube. com/watch? v=mxf6OPoaXCA http://theodmgroup. com/2011/06/03/gift-with-purchase-promotion-ribena-drinks/ http://www. brandrepublic. com/news/899422/Ribena-launches-range-promotional-activity-2009/ http://www. promomarketing. info/ribena-offers-a-summer-of-festival-fun/P004419/

Heredity, Culture, And Environment - 1064 Words

Have you ever thought about different cultures and heredities? In my report, I m going to talk about how heredity, culture, and environment can all influence patient behavior in the medical office. Let s first talk about the first one heredity that are the traits that we inherit from our parents and grandparents. We get them from our parents of course. It will have an impact on what they do and don t believe that work for them in terms of a medical solution. Each person is passed down from generation to generation, and each has different heredities. What their traits are can change people on how they are raised and how they act in the medical office. Each patient, doctors, nurses, etc. have their heredity and may act differently while in the medical office. Heredity is passed down from traits. Let s now talk about culture. People have different beliefs. What you believe in and what is right can influence while working in the medical office. All cultures have health beliefs, and cultural issues can play a major role. Certain cultures have different ways of how they would do a certain procedure or handle in the medical office. The different cultures have an impact in the medical office by the patient s language, cuisine, habits, music, and arts. Some patients have different cultures based on how they grew up. Many subcultures exist within dominant cultures. Some cultural have different ways of healing, instead just letting GOD do the work. Also, some cultures might notShow MoreRelatedHow Hereditary And Environment Has Affected The People Around Me1457 Words   |  6 PagesThis environment has composition of several aspects and these aspects are cordially interdependent with environment and heredity, as well as this is coming from the evolution eras and the concept of heredi ty is the basic model of this effective and eminent source of heredity in chronological order. . Although hereditary environment has always been a deciding factor in determining our future, yet majority of us hardly even bothered to look over these factors. In this assignment I am trying toRead MoreThe Processes by Which Genes and Environment Operate Together to Influence Development1597 Words   |  7 PagesThe Processes by Which Genes and Environment Operate Together to Influence Development Psychologists have argued for centuries over which has played the larger role in child development, heredity or environment. The British philosopher John Locke (1632 –1704) proposed one of the first theories in the seventeenth century. Locke believed that a child was bornRead MoreLife Span Perspective Essay1187 Words   |  5 Pagesbehaviorism, cognitive, socio-cultural, and epigenetic theory. Together these characteristics and theories can be used together to get a better understanding of the human development and how much genetics play a role in development and how much the environment plays a role. Characteristics of Development The science of human development is the quest to understand how and why people stay the same and why they change over their entire life time (Berger). The life span development perspective is lifelongRead MoreInfluence of Nature Versus Nurture on Child Development1202 Words   |  5 Pagesare many factors that determine the development of a child. Many theories that are proposed by psychologist are used to explain the process of child development. Berndt (1992) explained nature as the impact of the genetic inheritance or heredity of a person during development. Based on Kail’s (2010, p. 135) study, â€Å"research reveals consistent genetic influence in many psychological areas, including personality, mental ability, psychological disorders, and attitude and interests†, in whichRead MoreNature vs. Nurture in Sport 1248 Words   |  5 Pagesfrom our genes, or is it a product of the environment we live in? These are the types of questions that arise in the nature vs. nurture debate pertaining about athletic ability. In 1582, British educator, Richard Mulcaster wrote that†¨Nature makes the boy toward, nurture sees him forward, he gave the world†¨a euphonious name for an opposition that has been debated ever since; Nature and Nurture. Peoples†¨beliefs about the roles of heredity and environment affect their opinions on an†¨astonishingRead MoreThe Debate Over Race And Intelligence1572 Word s   |  7 Pageshas earned, but then an Asian child could outdo both of them. That is where the correlation can present itself. 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The total amount number of genetic diversity characteristics is what makesRead MoreEssay about Human Growth and Development1057 Words   |  5 Pages(Hernandez, 2008). Now let us discuss how all these changes affect a person throughout the development process. It is also important to analyze some of the developmental theories and identify how they relate to human growth. Moreover, heredity and the environment are two important factors that affect the growth and development of every individual. Therefore it is of great benefit to examine how these factors influence human development, from the day of conception though the entire life span. TheoriesRead MoreCultural Diversity Asian Culture Essay1056 Words   |  5 PagesEvery culture has its own views of health care, diseases, and medical interventions. The way people of a given culture view health care affects how they handle themselves when they fall ill. For instance, the Asian culture believes that illnesses are caused by supernatural phenomena, which should be diagnosed and treated by means of spiritual healing or traditional herbs. Physicians and other medical practitioners should try to understand the cultural beliefs of their patients to handle them appropriatelyRead MoreDeterminism Is True By Robert Blatchford And Walter Terence Stace874 Words   |  4 Pageseverything is predestined. He believes that to freely choose, one has to be able to choose alternative paths. According to Blatchford, in his essay â€Å"Not Guilty,† human behavior is compelled by heredity and environment. He believes that every event in human behavior is caused because of a perso n’s heredity and environment. Blatchford does admit though that our thoughts, desires, and feelings do indeed play a major part in determining how we will act. Those factors themselves are caused by a connected series

The Things They Carried by Tim OBrien Essay - 977 Words

The Things They Carried by Tim OBrien The Things They Carried list the variety of things his fellow soldiers in the Alpha Company brought on their missions. Several of these things cannot be seen, including guilt and fear, while others are specific physical objects, including matches, morphine, M-16 rifles, and MMs candy. Throughout the collection, the same characters reappear in various stories. The first member of the Alpha Company to die is Ted Lavender, a grunt, or low-ranking soldier, who deals with his anxiety about the war by taking tranquilizers and smoking marijuana. Lavender is shot in the head on his way back from going to the bathroom, and his superior, Lieutenant Jimmy Cross, blames himself for the†¦show more content†¦Though OBrien is not close to Lemon, in The Dentist, he tells a story of how Lemon, who faints before a routine checkup with an army-issued dentist, tries to save face by insisting that a perfectly good tooth be pulled. Lee Strunk, another member of the company, dies from injuries h e sustains by stepping on a landmine. In Friends, OBrien remembers that before Strunk was fatally hurt, Strunk and Dave Jensen had made a pact that if either man were irreparably harmed, the other man would see that he was quickly killed. However, when Strunk is actually hurt, he begs Jensen to spare him, and Jensen complies. Instead of being upset by the news of his friends swift death en route to treatment, Jensen is relieved. The death that receives the most attention in The Things They Carried is that of Kiowa, a much-loved member of the Alpha Company and one of OBriens closest friends. In Speaking of Courage, the story of Kiowas death is relayed in retrospect through the memory of Norman Bowker, years after the war. As Bowker drives around a lake in his Iowa hometown, he thinks that he failed to save Kiowa, who was killed when a mortar round hit and caused him to sink headfirst into a marshy field. OBrien realizes that he has dealt with his guilt over Kiowas death differently t han Norman Bowker in Notes. Just before the end of the war, OBrien receives a long letter from Bowker that says heShow MoreRelatedThe Things They Carried by Tim Obrien1426 Words   |  6 PagesThe War at Home The Things They Carried, by Tim O’Brien, transports the reader into the minds of veterans of the Vietnam conflict. The Vietnam War dramatically changed Tim O’Brien and his comrades, making their return home a turbulent and difficult transition. The study, titled, The War at Home: Effects of Vietnam-Era Military Service on Post-War Household Stability, uses the draft lottery as a â€Å"natural experiment† on the general male population. The purpose of the NBER (National Bureau of EconomicRead MoreThe Things They Carried by Tim O’brien1610 Words   |  7 PagesThe Things They Carried by Tim O’Brien Plot: 1. RISING ACTION †¢ In the summer of 1968, Tim O’Brien receives a draft notice. Despite a desire to follow his convictions and flee to Canada, he feels he would be embarrassed to refuse to fulfill his patriotic duty and so concedes to fight in Vietnam. CLIMAX †¢ During their tour of duty, the men of the Alpha Company must cope with the loss of their own men and the guilt that comes from killing and watching others die. FALLING ACTION †¢ After he returnsRead MoreThe Things They Carried by Tim OBrien1156 Words   |  5 PagesIn Tim O’Brien’s novel, â€Å"The Things They Carried,† imagination is seen to be both beneficial and harmful. This novel consists of a story truth and a real truth. Tim O’Brien writes the book about the Vietnam War based primarily on his memory of the war. He does not remember every detail of the war, thus he makes up some false details to make the story seem more interesting. He does not only describe his own experiences, but also describe the experiences of other characters. He wants the readers toRead MoreThe Things They Carried by Tim OBrien1154 Words   |  5 PagesThe novel The Things They Carried by Tim OBrien begins by Mr. OBrien describing his dramatical events that happened during the middle of his Vietnam experience while he was fighting in the war. Mr. OBrien received his draft notice in the month of June in the year of 1968. When he received this notice Mr. OBrien had feelings of confusion, and that drove him to go north to the Canadian border, and it had him contemplating if he wanted to cross it or not because he does not want to be forced toRead MoreThe Things They Carried by Tim OBrien793 Words   |  3 PagesIn the novel, The Things They Carried, by Tim O’Brien there is an ambiguity assigned to the life of a soldier in the Vietnam war, an ambiguity that represents no clear moral victor, no clear heroes, and seemingly no end. In the movie, Platoon, written and directed by Oliver Stone, the same ambiguity is depicted, with no clear moral direction, no clear heroes, and no clear resolution. In the short story, â€Å"How to Tell a True War Story,† O’Brien talks in great detail about how a true war story, andRead MoreThe Things They Carried by Tim O’Brien550 Words   |  2 Pagespersonnel documents are in order. These are just a few items that need to be checked off of a to-do list, or inventory if you will. In â€Å"The Things They Carried† by Tim O’Brien, the main character, First Lieutenant Jimmy Cross, runs through a series of events that he had his squad carried, both on their person and in their minds. â€Å"The Things They Carried† is about Cross and the soldiers under him and their activities in Vietnam during the war. The story begins with Cross introducing the objectRead MoreThe Things they Carried by Tim OBrien529 Words   |  2 PagesIn the story The Things They Carried Tim O’Brien didn’t mention anything about traditional war heroes. I think this was a great idea, because there are no traditional war heroes. A traditional war hero is someone who is fearless and someone who can’t be harmed mentally or emotionally. But in The Things They Carried the soldiers out on the front lines were emotionally and physically scarred. Tim O’Brien didn’t write about traditional war heroes, O’Brien wrote about normal people, people with differentRead More The Things They Carried by Tim O’Brien580 Words   |  2 Pagesbook, The Things They Carried, author Tim O’Brien tells the captivating story of soldiers and everything they ha d to go through during the Vietnam War. He tells of the many things that change a person during a war and what helped many to get through it. One of the main things that helped them to get through was women. While women did not play a huge role in this book, they did play a very important role. Women were the†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Martha was the lady that Lieutenant Jimmy Cross loved. He carried letters andRead MoreOverview: The Things They Carried by Tim OBrien1510 Words   |  7 Pages The Things They Carried is a novel written by Vietnam Veteran Tim O’Brien. The Vietnam War took place between 1955 and 1975. Most of the soldiers fighting were young teenage men around the age of eighteen and nineteen years old. Like O’Brien many of these young men were pulled away from their families and life to fight a war they didn’t approve of or even know about. This had a strong affect on most of these men and O’Brien uses different ways to show how the Vietnam War affected them both physicallyRead MoreThe Things They Carried by Tim OBrien580 Words   |  2 Pagesdaydreaming and felt the pain of Lavenders death. He came to realize he was to blame for the death of Ted Lavender. Lieutenant Jimmy Cross’ mind was mixed with the emotions of both Martha and the death of Ted Lavender. While Lavenders body was being carried to the chopper, all Lieutenant Cross could think about was Martha. He was thinking about how he loved her more than anything, even more than his men. He believed Ted Lavender was dead because he loved Martha so much and could not stop thinking about

The Pain And Joy Of Becoming A Mother. Life Experiences

The Pain and Joy of Becoming a Mother Life experiences pose obstacles that are both challenging and rewarding, sometimes offering mixed and conflicted feelings throughout the experience. Becoming a parent is one of those life experiences that many people will face in their lifetime, and there are as many difficulties as there are rewards. We will explore my journey to motherhood and the challenges and lessons I learned pre and postpartum. Life experiences can be challenging and difficult while also beautiful and rewarding. One of the most difficult experiences that I have ever faced was my journey to motherhood. While every day is a new learning experience, testing my patience and sanity, having my daughter and learning†¦show more content†¦Brian was different from anyone I have ever dated. He knew how to court, be a gentleman, and exhibited the love and compassion that I saw my parents share, and their parents, too. I always knew there was something special about him. But amongst all the exceptional qualities he had, being a father was something he excelled at. He was nurturing, thoughtful, and purposeful with Sabrina, and I could not wait until we had our own child. Fast forward to three years later. I had just finished practical nursing school and secured my first job as a nurse. We were engaged, and together, we decided that we would try for our first child. Sabrina, who had been longing for a sibling, hoped for a little sister, and we were more than happy to oblige. Within a month of trying to conceive, we were pregnant with our first child. The first three months of pregnancy were blissful. We were relieved to make it out of the â€Å"danger zone† of pregnancy, finally able to tell our family and friends that we were expecting, and were coming to terms with the fact that we would be welcoming a new baby in June of 2013. I was elated to be symptom free. There was no nausea, no vomiting, no food aversions, and other than an annoyingly keen nose, everything was perfect. That was until we went to the doctor and discovered our baby had no heartbeat. I was crushed, defeated, and was battling to keep my sanity every day. I mourned thatShow MoreRelatedThe Role Of Motherhood In Infant Joy By William Blake1578 Words   |  7 PagesThe role of mothers and their sacrifice has been a valued part of society for millennia. Although women now hold a much more advantageous place in society as members of the workforce, women are still encouraged to pursue more domestic goals as wives and mothers as well. 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Enhancing Strategies Workplace Performance -Myassignmenthelp.Com

Question: Discuss About The Enhancing Strategies Workplace Performance? Answer: Introducation Organizational change management is an important aspect which can be explained as a framework adopted by the business for the management of the impact of structural change, cultural change or new business processes. This assignment will discuss the different aspects related to change management so as to analyze the impact of change management on the performance of the business. An organization may face various challenges while implementing changes and these challenges need to be dealt by applying strategies or approaches. This assignment is based on a case study provided in which a restaurant Le Chic is facing several challenges which are creating an impact on the performance, profitability, and growth of the business. Le Chic has appointed a new manager who has suggested a business strategy for improving the performance of the restaurant. For the analysis of the effectiveness of the business strategy, internal as well as external drivers for change will be analyzed. Theories will be applied for the analysis of the nature of the change which is faced by Le Chic. Possible reactions of the employees for the proposed change will be discussed along with the recommendations for the formulation of plans and execution of plans for the proposed changes by the management. An analysis of the change context taking into account both the internal and external drivers for change PEST Factors Description Political factors Rules and regulations related to the food safety, for operating restaurants and employees, must be followed for complying with the legal framework. Economic factors The Economic crisis has created an adverse impact on the performance of the restaurant as funds are required for the execution of operations (Mashhadi and Rehman, 2012). Social factors Competition is increasing as new restaurants have entered the market. This has created an impact on the choice of the customers or potential customers. Responsibility towards the society must be fulfilled for developing brand image and customer loyalty. Technological factors There is no information system used by the restaurants for contacting with the suppliers and for the standardization of ordering, payment and accounting process of the restaurant (Gupta, 2013). SWOT Strengths Weaknesses Strong employee base. Strong customer base as it is offering fast services with good quality food. Lack of coordination between the kitchen and waiting staff. Decreasing quality of the services offered to the customers. Limited seating capacity at the restaurant. The decrease in the profits (Welter, 2012). Opportunities Threats Fast services to the customers will help in attracting the customers. Expansion opportunity is available which will improve the performance of the restaurant. Reduction in the waiting time will result in enhancing the quality of service as well as attainment of the sales targets (Kwai Zhang, 2016). Increase in the competition. The Economic crisis can result in adverse impact on the performance of the restaurant. An analysis of the nature of change facing Le Chic using key theory Le Chic is planning to implement a change in the business strategy of the restaurant so as to improve its performance. Force field analysis has been used for the analysis of the nature of the change which Le Chic is planning to adopt. Le Chic must focus on establishing a balance between the forces which are driving the change and the factors which are restraining the change (Swanson Creed, 2013). The change which Le Chic is planning to implement has been planned by the new manager. A new business strategy will be implemented for improving the performance and attainment of the objectives framed. This change is a planned change which has been planned and objectives have been decided for guiding the efforts towards the right path (Phillips, 2013). Driving forces include increasing competition in the market, growth and expansion opportunities available, employee base, improving the quality of food and attainment of sales targets. Restraining forces include economic crisis, lack of train ing to the employees, lack of coordination between the kitchen staff and waiting staff, resistance from employees and declining quality of the services offered to the customers (Connelly, 2017). A critical examination of the possible types of employee reactions to the proposed change, again using the key theory of underpin the discussion and giving consideration to the different types of employees employed by Le Chic Kirkpatrick theory has been applied for the examination of the different types of reactions employees can give to the proposed changes. This theory is used for the analysis of the reaction of individuals towards the change which has been proposed. While implementing the proposed change, Le Chic may face different reactions from the employees working in Le Chic. These reactions of the employees can differ from each other which are discussed below: Positive reactions: employees may feel positive about the proposed change and support Le Chic in implementing the proposed change in a better manner. Le Chic is planning to implement a new business strategy which includes the hiring of new employees and this strategy will provide growth opportunities to the existing employees of Le Chic. Training sessions will be organized for developing the knowledge and skills of the employees (Forest, 2016). Le Chic is planning to set up two new restaurants in different cities which will provide growth opportunities to the experienced employees. Employee base of Le Chic includes permanent employees as well as part time employees. Employees of Le Chic will be in the favor of proposed change as this change in beneficial for the organization as well as for the employees. 50 % of the employees of Le Chic are permanent employees and growth opportunities to the permanent employees will attract them and they will provide their support to the proposed cha nge (Raziq Maulabakhsh, 2015). Negative reactions: employees may respond in a negative way to the proposed change as this change can affect their job. In the case of Le Chic, employees will be in favor of the proposed change (Richardson, 2014). For dealing with this situation, Le Chic can provide training sessions and ensure employees for the growth opportunities and job security. Part time employees may oppose to the proposed change as they may sense a threat of job loss as they are part time employees and organization may prefer permanent employees for the long Le Chic has an option to ask the part time employees to get converted into permanent employees as they have knowledge of the manner in which operations of the restaurant are carried out. Proper communication and trust need to be developed so as to encourage employees to provide their support to the proposed change (Boohene Williams, 2012). Mixed reactions: There are chances that casual employees may give mixed reactions to the proposed change. As part time employees are less concern for the job. Le Chic must convince part time employees so as to encourage them and provide growth opportunities. This will provide an advantage to Le Chic as selection and recruitment cost of the restaurant will be low and skilled and knowledgeable employees (Raziq Maulabakhsh, 2015). Recommendations As to how management should plan and execute the proposed changes so as to ensure its successful implementation using one of the change models covered in the lectures Plans need to be formulated for the purpose of implementation of the proposed changes in an effective manner and forming a base for the implementation of the proposed changes in a successful manner. Le Chic needs to adopt a plan and implement the same so as to ensure that the objectives are attained. Kotters 8 step change model for leading change is used for formulating a plan and execution of the proposed change of Le Chic. Creating a sense of urgency: a need of the change must be developed so as to ensure that the change is adopted by the company. This initial step will help in motivating the company and guiding the efforts for the further steps. Le Chic must explain the need for the change to its employees so as to make them understand the need of the business. Le Chic is planning to expand the area of operation and enhance the performance as Le Chic is incurring losses (RBS group, 2013). Constructing a dedicated team for implementing change: Business needs to convince the internal stakeholders of the business so as to make them understand the need of change. Leadership skills need to be applied so as for motivate employees for working as a team. Le Chic needs to encourage employees for accepting the proposed change and to provide support to the restaurant for implementing the proposed change. Forming a strategic vision and taking initiatives: a clear vision must be set so as to make the proposed change and its need understood to everyone in the organization. Le Chic must set a clear vision so as to gain support from the employees and explaining them the goals of the business. Le Chic is proposing a change in which it is planning to expand the area of operation and setting up two new restaurants in different cities (Mourfield, 2014). For this objective, Le Chic is planning to recruit employees and experienced employees will be transferred to the new restaurants for providing training to the new employees and executing the operations in a proper manner. Le Chic must explain the role of employees which will motivate and encourage them. Communicating the need for change: the need to change is an important aspect as this needs to be explained to the employees as support is required from the employees. Le Chic needs to communicate the vision by calling a meeting so as to explain them the role they have to play. Communication must be done with every employee so as to gain support from the employees. Le Chic is planning to use a new information system which will reduce the burden of employees and chances of errors (Mulder, 2014). Empowering the staff and removal of obstacles: one must know the role it has to play and responsibilities it has to fulfill. This will help in overcoming the issues which may arise due to lack of clarity of roles and responsibilities. Le Chic needs to define the roles and responsibilities of every employee so as to encourage them and ensure that the proposed change is implemented in a successful manner. Creating short term goals: for the attainment of the objectives, there is a need to create short term goals. Attainment of the short term goals will help in motivating the business for the attainment of the long term goals. Le Chic needs to set short terms goals which will encourage the employees and will develop trust among the employees towards the restaurant (Calder, 2013). Being persistence: Le Chic must be persistence while implementing the plans so as to make sure that the targets are attainment effectively. Constant improvements need to be made for achieving the objectives (Auguste, 2013). Implementation of the permanent change: Le Chic has defined the vision clearly among the employees which will help in implementing the change in an easy manner. Clear roles and values help in focusing on the set objectives. Values must be adopted for guiding the focus of the employees towards the right direction (Auguste, 2013). Conclusion An organization must manage the changes in an effective manner so as to ensure the survival and growth of the business. A systematic approach must be applied for the management of changes in an effective manner. Le Chic is planning to implement a change for the expansion of the business. PEST and SWOT analysis have been done for analyzing the different aspects related to Le Chic. Le Chic can use the strengths available for grabbing the opportunities and attaining the targets set. Theories have been applied for the analysis of the nature of change. Le Chic has proposed a planned change for enhancing the performance of the business and expansion of the business. Employees may respond to the proposed change in different ways and these ways need to be analyzed for ensuring the support of the employees. Measures can be adopted for gaining the support of the employees as employees may resist due to the fear of job loss, lack of trust and lack of effective communication. The recommendation has been provided to the management for formulating the plans and implementing the proposed changes for the attainment of the targets. References Auguste, J. (2013). Applying Kotters 8-Step Process for Leading Change to the Digital Transformation of an Orthopedic Surgical Practice Group in Toronto, Canada. J Health Med Informat. Boohene, R. Williams, A. A. (2012). Resistance to Organizational Change: A Case Study of Oti Yeboah Complex Limited. International Business and Management, 4 (1), 135-145. Calder, A. M. (2013). Organizational Change: Models for Successfully Implementing Change. Undergraduate Honors Theses, Paper 144. Connelly, M. (2017). Force Field Analysis - Kurt Lewin. Change Management Coach. Retrieved from: https://www.change-management-coach.com/force-field-analysis.html. Forest, E. (2016). Kirkpatrick Model: Four Levels of Learning Evaluation. Educational Technology. Retrieved from: https://educationaltechnology.net/kirkpatrick-model-four-levels-learning-evaluation/. Gupta, A. (2013). Environment PEST Analysis: An Approach to ExternalBusiness Environment. International Journal of Modern Social Sciences, 2 (1), 34-43. Kwai, Y. Zhang, Q. (2016). Swot Analysis on One Menus Market Standing against its Competitors. PSU. Mashhadi,A. H. and Rehman, Q. I. U. (2012). Impact of External Environment on thePerformance of the Fast Food Industry.International Journal of Management, Economics and Social Sciences, 1 (1), 19-25. Mourfield, R. (2014). Organizational Change: A Guide to Bringing Everyone on Board. SPEA. Mulder, P. (2014). Kotters 8 Step Change Model. Toolshero. Phillips, S. W. (2013). Using Volunteers in Policing: A Force Field Analysis of American Supervisors. SAGE Journals. Raziq, A. Maulabakhsh, R. (2015). Impact of Working Environment on Job Satisfaction. Procedia Economics and Finance, 23, 717-725. RBS group. (2013). The 8-Step Process For Leading Change. RBS Group. Richardson, F. W. (2014). Enhancing Strategies to Improve Workplace Performance. Walden University. Swanson, D. J. Creed, A. S. (2013). Sharpening the Focus of Force Field Analysis. Journal of Change Management, 12 (1). Welter, K. (2012). Sustainability in the Restaurant Industry: A Cape Town Study. Stellenbosch University.

Sports Related Knee Injuries Essays - Knee, , Term Papers

Sports Related Knee Injuries Sports have been around for a very long time. The Maya used to play a game with a rubber ball similar to basketball. The nobility in the medieval era played a primitive form of tennis. Most civilizations have had a sport of some kind. Sports are a way for us to get exercise and expend energy. However, in modern society, sports have become much more competitive and more popular. There are now numerous professional sports leagues and every year, millions of people go to see professional sporting events. Nowadays in football, as a man on the defensive line, your goal is to try and smash the quarterback, whereas 30 years ago, the goal was to just to win the game. This change in mindset, to be more aggressive and more intimidating, has happened in many sports such as basketball, hockey and soccer. This is in part due to the advancement of equipment technology. With more protection you can push yourself harder and longer, but many people push too much. Because of this new, harder and more intense way of playing, the rate of injuries has gone up. And by far, the most effected limb has been the knee. The anterior cruciate ligament (ACL) is the most commonly injured ligament of the knee. The ligament is most commonly injured during an athletic activity. Due to the fact that sports are an increasingly important part of day to day life in the United States, the number of ACL injuries has steadily increased over the past few decades. Many sports have been associated with ACL tears. Those sports requiring the foot to be planted and the body to change direction rapidly (such as basketball) carry a high incidence of injury. Football, of course, is the most common source of an ACL tear. Football combines the activity of planting the foot, rapidly changing direction and the threat of bodily contact. Downhill skiing is another frequent source of ACL tears, especially since the introduction of ski boots that come higher up the calf. These boots move the forces caused by a fall to the knee rather than the ankle or lower leg. The ACL injury usually occurs when the knee is forcefully twisted, or hyper-extended. Many patients recall hearing a loud pop when the ligament tears, and feel the knee give way. This injury has received a great deal of attention from orthopedic surgeons over the past 15 years and very successful operations to reconstruct the torn anterior cruciate ligament have been performed. The tearing oh the posterior cruciate ligament is another sports related knee injury, though less common than the ACL. This injury can occur when the knee is forcefully twisted or hyper-extended, but other ligaments are usually injured or torn, before the posterior cruciate ligament (PCL) is torn in these injuries. The most common way for the PCL alone to be injured is from a direct blow to the front of the knee while the knee is bent. If the tibia moves too far back the PCL can rupture. This is a common cause of injury to the PCL during an automobile accident. As the automobile strikes another and stops suddenly, the front passenger or driver slides forward. The bent knee hits the dashboard just below the kneecap. This forces the tibia backward on the femur tearing the PCL. The same force can occur during a fall on the bent knee, where the force of the fall on the tibia pushes it back against the femur and tears the PCL. The PCL may not be the only ligament injured when the knee is injured violently, such as a severe hyperextension injury where the knee is forced backwards (bends in the opposite direction that is should). This injury may occur when the foot is planted on the ground and the knee is struck from the front, (such as with a car bumper, or another player in soccer or football). It is not uncommon to see several ligaments injured in addition to the PCL during a true knee dislocation. Cartilage tears are another type of knee injury and can be very painful. The most common cause is an abnormal twist in your knee while your weight